'When stating preferences over a set of alternatives, it is rational to compare each alternative with the entire set of alternatives, even if some of those alternatives are certain not to be chosen. By adding a new object to the choice set, the relational properties of the initial objects may change, and sometimes our preferences are based on relational properties, such as uniqueness'
Peterson, M. 2009. An introduction to Decision Theory. Cambridge, NY: Cambridge University Press, 52.
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